Calix Inc.

Product Marketing Manager - Copper

US-TX-Dallas | US-US - Remote | CA-Remote
Job ID
4118
Category
Product Marketing
Position Type
Full Time

Overview

We at Calix wake up every day and think about one thing – the best way to connect the device-enabled subscriber and the cloud-enhanced Internet of Everything. It’s a noble cause, and one that we share with a finite group of communications service providers (CSPs) around the world whose networks and software define the broadband experience of subscribers everywhere. As the leading provider of innovative communications software, systems, and services to these CSPs, our role is to provide the vision, the insights, and the solutions to enable them to be the service provider of choice to their subscribers.

 

This formula has worked. As Calix Software Defined Access and Calix Cloud innovations and value-added services enable our customers to transform their businesses and be the winning CSPs of tomorrow, they reward us with double-digit growth and extraordinary loyalty. It’s a virtuous cycle, and as a half-billion dollar start-up, it’s one that is just getting started.

 

Do you share our passion and want to learn more? 

 

Massive change is occurring in the traditional telecom and MSO market with Calix positioned to play a key role in enabling our customers to deliver the best subscriber experience through agile software solutions, analytics and the cloud. This role is key to the company’s strategy of revolutionizing the Copper (DSL, G.fast, DOCSIS, etc.) broadband markets and will report directly to the Sr. Director, Product Marketing.

 

As a Product Marketing Director - you will be responsible for the outbound marketing activities for your respective products. You will craft the messaging and positioning for our products, develop go-to-market strategy, manage lead generation and prospect nurturing campaigns.

 

You will also conceive and develop innovative marketing programs that drive demand and work closely with Product Line Leaders to generate ramp for new or existing products. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. Technical writing, original thought and creative ingenuity are musts for this position.

 

In your role you will be the expert in buyers, customers, how they buy and their buying criteria and will transfer that knowledge to the sales channel. If this sounds like a role you can thrive in, we’re looking for you!

Responsibilities

  • Develop product positioning and messaging that differentiates your products in the market 
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products 
  • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan 
  • Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them 
  • Demand generation – develop the strategy and manage the marketing programs that drive demand for your products 
  • Be the face and voice of your product within Calix and to the market 
  • Evangelize the Calix portfolio, your products and your product benefits 
  • Develop effective digital marketing strategies and plans 
  • Lead outbound marketing activities 
  • Champion the Calix brand and boost demand of our products at events and in digital marketing 
  • Craft compelling messages 
  • Author original digital and social media content including blogs, web, collateral, solution briefs, white papers, social media articles and more 

Qualifications

  • 5-7+ years of DSL, G.fast, DOCSIS, software, cloud, broadband, premises or home networking marketing experience with at least 4+ years’ experience in a field facing role 
  • Bachelor’s in business or marketing, MBA preferred 
  • Very strong written communication skills including technical marketing 
  • Willing to travel 25% 
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties. 
  • Experience in marketing analytics 
  • Integrated marketing campaigns 
  • Proficiency in SFDC, TaskRay or similar desired
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