Calix Inc.

Director, Content Marketing

US-CA-Petaluma | US-US - Remote | CA-Remote
Job ID
4360
Category
Marketing
Position Type
Full Time

Overview

We at Calix wake up every day and think about one thing – the best way to connect the device-enabled subscriber and the cloud-enhanced Internet of Everything. It’s a noble cause, and one that we share with a finite group of communications service providers (CSPs) around the world whose networks and software define the broadband experience of subscribers everywhere. As the leading provider of innovative communications software, systems, and services to these CSPs, our role is to provide the vision, the insights, and the solutions to enable them to be the service provider of choice to their subscribers.

This formula has worked. As Calix Software Defined Access and Calix Cloud innovations and value-added services enable our customers to transform their businesses and be the winning CSPs of tomorrow, they reward us with double-digit growth and extraordinary loyalty. It’s a virtuous cycle, and as a half-billion dollar start-up, it’s one that is just getting started.

Do you share our passion and want to learn more?

 

The Calix Director, Content Marketing role is focused on helping Calix create and enhance thought leadership in the communications industry. We are looking for a world-class communicator, storyteller, and strategic thinker that systematically can turn new ideas and concepts into great and effective marketing pieces across multiple vehicles, and keep existing content organized and fresh. Working with a team of subject matter experts, you will be working with them to systematize the development of high value content creation, work with cross functional teams to ensure smooth implementation of it across optimal channels, and help them to organize and keep it up to date – in some cases via self-authoring.  

 

Purpose:

This position is meant to work closely with solutions directors to aid in the creation and strategic dissemination of world class content. This role will engage with the solutions directors to identify great content idea to be leveraged across multiple vehicles – traditional (white paper, case study, etc.), social (blog, LinkedIN, twitter, etc.), video (scripts), web, and new vehicles (like newsletters, social videos, ebooks, etc.) – and turn them into assets that can be broadly leveraged. This will include writing, editing, and helping to improve all content created, managing 3rd party copyrighters assisting with content development, and organizing and classifying existing content. Throughout the creation process, you will work closely with campaign and event management, PR and social media management, as well as web management colleagues to coordinate and deliver content optimally suited for the media over which it will be delivered. To facilitate the content creation and dissemination process, training of content producers in content management tools for self-authoring will likely be required. Our ideal candidate is a creative marketing professional, preferably with a writing and content management background. You should be able to develop engaging content to attract, educate, and motivate customers. You should be a great writer and creative storyteller who can effectively communicate what matters most to customers, partners and the press. You should goal-oriented and metrics focused with an eye towards optimizing content for lead conversion. For this position, it will be essential to be up-to-date with new technologies and marketing trends.

Ultimately, you should be able to expand our company’s thought leadership and brand awareness, and ensure that content can be easily consumed and accessed.

Responsibilities

  • Design content marketing strategies and set short-term goals
  • Undertake content marketing initiatives to achieve business targets
  • Collaborate with design resources and solutions directors to produce high quality content
  • Develop, manage, and maintain an editorial calendar, delegate tasks and ensure deadlines are met
  • Create and implement framework for planning, writing, editing and producing content.
  • Deliver engaging content on a regular basis and coach and inspire team members and solutions directors to do the same
  • Edit, proofread and improve content (case studies, white papers, social media, web copy, scripts, etc.)
  • Develop best practices and optimize content considering SEO and Google Analytics
  • Analyze web traffic metrics to determine content consumptions trends
  • Share content through various channels, ensuring strong web presence
  • Receive customer feedback and generate ideas to increase customer engagement
  • Will initially include coordination and management of external copywriters, and ultimately will lead team of content management professionals
  • Organize audit and update of existing content
  • Train content producers in content management and self-authoring tools
  • Categorize and post new content

Qualifications

  • Proven work experience as a Content marketing manager, journalist, PR, or management consulting
  • 8-10 years of experience in technology, software, and/or telecom
  • Proficiency in MS Office and Content Management Software
  • Understanding of web and social media publishing requirements
  • Editorial mindset with an ability to predict audience preferences
  • Hands on experience with SEO and web traffic metrics
  • Expertise in social media platforms
  • Project management skills and attention to detail
  • Excellent communication and writing skills in English
  • BSc degree in Marketing, Journalism or relevant field
  • Demonstrated passion for clear, concise, and thought-provoking content.
  • Location: Calix Petaluma Office or Remote (US or Canada)

 

Preferred Qualifications:

  • Experience with Adobe AEM platform a plus
  • Experience with Salesforce, enterprise e-commerce platforms. identity management, customer communities, and social media.
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